Methods and systems for recommending a personal care product

US-80480107-A
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(en)Methods and apparatus for measuring an electromagnetic radiation response property associated with a substrate and selecting a color for use by a personal care product recommendation system based on the measurement are disclosed. The method positions an electromagnetic source, an electromagnetic capture device, and, in certain embodiments, a plurality of filters in a predetermined arrangement in order to construct an apparatus for measuring an electromagnetic radiation response property associated with a substrate and one or more calibration standards. A retail customer self-aligns a portion of his/her body and the standard(s) with the apparatus and triggers an electromagnetic measurement. Digital data is determined from captured electromagnetic waves. Based on the digital data, the customer is given certain choices and/or informed of certain personal care product recommendations.

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